For the last week or so I have been passing a mysterious billboard on the southwest corner of Figueroa and Rosecrans. It has a white background with a photograph of a kitten. Next to the kitten in letters almost as tall as the kitten is SEX in all caps. There is a line of text above and below the word SEX but they are too small to read from the car.

Has anyone else seen this billboard? Does anyone know what it means?